THE WORLD'S FIRST DEEPFAKE CAMPAIGN!
Hulu Has Live Sports: The Deepfake
As professional athletes couldn't shoot commercials due to Covid-19, Big Family Table created a super fun commercial in partnership with Tribbo and Hungry Man LA, where we put the faces of the athletes Saquon Barkley, Baker Mayfield and Joel Embiid in different bodies and saying that it was deepfake!
​
Client: Hulu (Disney)
Agency: Big Family Table (Los Angeles)
Production: Hungry Man (Los Angeles)
Post-Production: Tribbo
Director: Dave Laden
​
Athletes: Baker Mayfield (NFL), Saquon Barkley (NFL) and Joel Embiid (NBA)
Broadcast (TV) / Digital / Social Media
​
NOMINEE FOR 42nd ANNUAL SPORTS EMMY® AWARDS: Outstanding Sports Promotional Announcement
Hulu Has Live Sports Again
To launch a new Hulu live sports campaign during the COVID-19 pandemic, we produced the first fully deepfake commercial, broughting the athletes who were in the quarantine bubble and couldn't shoot commercials, to the world through this spot using artificial intelligence and post production.
​
Client: Hulu (Disney)
Agency: Big Family Table (Los Angeles)
Production: Hungry Man (Los Angeles)
Post-Production: Tribbo
Director: Dave Laden
​
Athletes: Damian Lillard (NBA), Skylar Diggins-Smith (NBA), Aaron Judge (Baseball - New York Yankees) and Sidney Crosby (National Hockey League)
Broadcast (TV) / Digital / Social Media
